The wellbeing, lifestyle, travel and experience platform for active, modern women.
Authentic, real-life content about movement, mental health, quality of life, and experiences for women — before, during, and after motherhood.
Active Mum Life connects brands with a female audience where motherhood is not a limitation, but a gateway to an active lifestyle, meaningful experiences, and travel.
MAIN CONTENT THEMES
In these topics, we create brand-compatible content.
Active women and real-life forms of movement
– forms of movement and active routines tailored to real-life situations of women
Women’s wellbeing and mental balance
– mental health, energy, recovery, and self-care
Quality of life before, during, and after motherhood
– motherhood as a life situation, not a limiting role
Travel, experiences, and moments of an active lifestyle
– travel, relaxation, and experience-based services
– active recreation, family and women-focused experiences
– the “how experiences fit into our lives” perspective
WHO IS
ACTIVE MUM LIFE
FOR?
The audience of Active Mum Life typically consists of:
Urban, active women aged 25–45, who are in a working,
decision-making phase of life and are open to:
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movement and wellbeing
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mindful relaxation
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travel, experiences, and quality time
For them, experiences are not a luxury, but an integral part of quality of life.
WHAT IS ACTIVE MUM LIFE STRONG IN?
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Experience-driven communication rooted in real-life situations
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Not “travel as a showcase,” but travel as a lived experience
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Brand-safe, inspiring content that does not feel like advertising
An ideal platform for:
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travel service providers
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sports equipment brands
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experience-based products
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wellness, retreat, and active relaxation providers
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healthcare service providers
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household appliance brands
Active Mum Life places experiences into context, not into a display window.
COOPERATION OPPORTUNITIES
Content creation and campaign collaborations
Active Mum Life partners with brands through the following campaign formats:
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educational content (wellbeing, movement, quality of life)
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travel and experience-based campaigns
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content related to active relaxation
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always-on presence
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UGC-based campaigns
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long-term brand partnerships
Ideal partners include:
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travel service providers
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sports equipment brands
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experience-based products
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wellness, retreat, and active relaxation providers
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healthcare service providers
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household appliance brands
We only engage in collaborations where the experience is real, authentic, and genuinely lived.
POST / REELS / STORY APPEARANCE
Content creation based on the provided brief and sharing it on the requested platforms.
ONLINE AND OFFLINE ROUND TABLE
Supportive and inspiring participation in community programs organized by the client.
CUSTOM CONTENT CREATION
Brainstorming, planning, and full execution of videos, tutorials, and presentations.
